Thursday, May 22, 2014

Movie Telemarketing is BAD!

In the movie industry it is only fitting that before any feature film is realeased, promoters of the movie must hype up the audience before realeasing the movie. Usually this is done through the use of what we call a "movie trailer." Its crazy how everyone can get so excited over a movie by watching snippets and pieces of the movie in an order that makes no sense. Back in 2012 a former Fox News host named Mike Huckabee sent a messege to 3 million homes to promote a movie called "Last Ounce of Courage." This earned him a "$5 million class-action lawsuit over an alleged violation of the Telephon Communication Protection Act and Missouri's Do Not Call Law." It's crazy how trying to promote a movie can get some one in much trouble. Promoting the movie this way was in actuallity a great idea. It's the first time I've heard of a movie promotion in such a unique way. It raises the question for future filmmakers if the amount of promotion for their film is limited. As a student this article about this law suit has opened my eyes to a new form of advertisement, maybe I'll search for more unique ways to advertise my product to the world.

Thursday, May 8, 2014

Women in the Industry II

Here we are again with the issue of women working in the industry. This time the issue involves the best boy (Timothy Day) of "Grey's Anatomy" and its director of photography, Herb Davis. Day has filed a report, a lawsuit, on L.A. Superior Court last Friday on May 2. Day has been working on the show for 10 years and was appalled and angered that his contract was not renewed. Day is filing the lawsuit due the the wrong that was done to him and to most of the female employees on the show. "The specific charges are for the failure to prevent discrimination, retaliation and failure to rehire Day in violation of public policy." Day says that the women there are held on a higher standard than the men and that Herb Davis "exhibited contempt for female employees" and that he treats them unfairly. He sometimes withheld key equipment from them until the show went over budget in which case he would blame them for not getting things done. This issue is important in the film industry because women deserve better treatment, and by holding them in a lower standard then the potential and the ideas that they have may not even surface. As a student filmmaker I think that this will be resolved in the future. This affects the industry because there are currently many female employees in the film industry and if a catalyst would spark this issue then boycotts or marches will be involved. It can damage the industry for an indefinite amount of time, but it's very unlikely though.

Thursday, April 3, 2014

Hyponotized By My T.V.

What if the government discorved a way to hyponotize everyone all at the same time by using the television? Can we please start freaking out now... luckily that isn't happening right now-- unless it already is and we just don't know about it. Anyways it seems that sales in tobacco have gone down recently, can anybody tell me why? The answer is due to the power of television and the suggestions it portrays. According to this article research shows that limiting tobacco portrayal in television has an effect on people. Compared to the 1970's, where tv characters were seen with tobacco, there have been a drop of tobacco sales in accordance to the amount of tobacco seen in tv. People are more likey to buy tobacco when they see a character in tv smoking or chewing one. The research says that this isn't the only cause as to why people were buying less tobacco but it certainly has a strong impact. Maybe in the future the government would limit what can be shown on tv. As a future I see this possible future as unlikely but it is still something to think about. What do you think about future technolgy in tv being able to hypnotize you?


Thursday, March 27, 2014

Women!? WTF!?!...win the future!?!

Men and women are in a cycle. Women especially most moms like to boss men around. The previous sentence is irrelevant to the issue at hand which is women are taking over man.They are taking over the industry and it started with the French. According to SreenDaily.com and a study CNC 279 films were directed by women and only 210 were by men. Sexism is a huge topic in the U.S. especially women make a big deal out of it, but is good to see that more women filmmakers are starting to get to the top--having a wife that's into making movies (lol know what I mean?;) wouldn't be so bad. The article also states that the percentage of pay that goes to women has risen by 3.3%in 2008 while 21.9% dropped from mens. Now before you get angry (guys) women all over the world have been receiving less pay for equal work, for many many years now. The industry is leveling. As a future filmmaker I think this rise of female directors and produvers is a good thing. Like I said I need a wife. All joking aside I believe that film shouldn't be limited to one gender everyone has ideas that they need to express, even women. I don't think that the industry would change much except that the industry would be based in the kitchen....KIDDING ladies!

Thursday, March 20, 2014

From the Radio to Television then to Digital Media

What happened when the radio was introduced to the American people and the world? That's right they found a way to use it for entertainment. Families would huddle together and stared at the radio and listened to the programs. They would spend hours listening to the that little piece of technology because it was their form of entertainment, but what happened when television came along? ...yet another correct answer: That's right the Americans started to ditch the poor radio and they started watching T.V. Because of the invention of the television the American culture was able to grow around that. And thus Hollywood was born. Now there are film schools in L.A. and we as a country are ahead in terms of awesomeness in the film industry. Most of our blockbusters are big hits all around the world...forget Bollywood, Hollywood is where the parties at. But what if the American people started to ditch the T.V. like they did the radio? It's happening now as new technological advances are being made. This article tells us that society over recent years have started to deviate from the use television to the newer form of digital media. More people have started to use their smartphones for entertaintment other than phone calls.

Like there are two sides of a coin then there are two sides in film. First to make up a whole industry we have to make the movies. That is the creation of the product. The second part is the distribution of that said product. An industry is only an industry if it can manage to float above a profit. So that makes distribution a big deal. If more people are using their mobile device rather than the T.V. will certain television companies go under in the near future? Questions like these affect the futures of film industry. Certainly as different platforms emerge from our tireless society I belive, as a future filmmaker, that film should evolve with it. Maybe in the future the movie theatres would show holographics all around the audience instead of a regular flat screen. Something to think about.

Friday, March 14, 2014

Film Competitions and Their Benefits

Viewster, a "European VOD Service" is haveing a film competition and so far 84 films have been  entered. They say that the amount and quality of these films were very impressive. Any body is able to participate and anyone can watch the entries online at Viewster.com. What's great about this competition is that Viewster is giving the producers of the winning films an opportunity to enter a "revenue-sharing deals" with them. I think that competition like these is what keeps film going. Small time film makers such as myself and many others are grateful or things like these competitions. They give us an oppurtunity to rise to their challenge and show the world what we can do. Putting it up on Youtube is fine and is the first choice but being entered into a completion and having the chance to win  a prize is highly satisfying. I think that competitions like these are important because they give the opportunity of giving the film student confidence. As a future filmmaker I believe that competitions such as these are good for the industry. What type competitions will come up in the future?

Link to article.

Thursday, February 27, 2014

The Little Things Happening.

In every industry there are many different kinds of roles to be met, different archytypes to be played in order to make the system run smoothly. Even in the film indusrty there are little things that can be blown into proportion that can create all types of chaos. This one is insignificant if compared to the rest. So the Oscar security officers are going to strike at the Dolby theathre on Friday. Their reason being, they do no belong in a "union" and they should. Even though this is a minor topic in relation to the whole film industry I believe little disputes like this should be handled early and the filmmakers such as myself need to learn how to handle disagreements and disputes so that we would be prepared in the industry. Talent is important but what is more important is the people skills we are going to need to handle other people. Filmmaking isn't an individual thing but it is a machine and each of us needs to work together in order to achieve our goals-- to make a movie and GET MONEY...and GET FAMOUS! As a filmmaker little things like this should be noticed and we have to learn how to handle tense situations.